Privacy Policy

01 - Identity
Who We Are

BharatYantra is a rental marketplace connecting equipment owners with renters in the agricultural and construction sectors. We operate as a platform for listing, discovering, and booking equipment rentals, along with publishing industry news, events, and a company directory.

Data Controller: Expresslane Solutions Pvt. Ltd.
Registered Address: India

02 - Collection
Data We Collect

Information You Provide Directly

• Full name and display name
• Email address
• Phone number (for WhatsApp-based enquiry coordination via our anonymous relay service)
• Business name and type (for company listings)
• Facebook User ID (for social login continuity)
• Equipment listings, descriptions, and photos
• Communications sent through our platform

Information Collected Automatically

• IP address and device identifiers
• Browser type and operating system
• Pages visited and features used
• Date and time of access
• Referral URLs

03 - Social Login
Facebook Login & Social Sign-In

We offer Facebook Login as a convenient way to create an account on BharatYantra. When you use Facebook Login, we request only the following permissions:

• public_profile - Your name and Facebook User ID
• email - Your primary email address associated with your Facebook account

We do not request access to your Facebook friends list, posts, messages, timeline, or any other data beyond the above.

How We Handle Facebook Data

• We store your name and email in our secure database to create your BharatYantra account.
• Your Facebook User ID is stored to enable future logins via Facebook.
• We do not sell or share your Facebook-sourced data with any third party for advertising.
• You may disconnect Facebook Login at any time from /settings/account, and your account will switch to email/password authentication.

Data Deletion

If you wish to delete all data associated with your Facebook Login, please submit a deletion request to . We will remove all associated data within 30 days.

04 - Usage
How We Use Your Data

• To create and manage your user account
• To facilitate equipment rental transactions and inquiries
• To send transactional emails (booking confirmations, enquiry responses)
• To improve our platform features and user experience
• To publish your company profile or equipment listings (with your consent)
• To send newsletters and platform updates (you may opt out at any time via your Notification Preferences or by emailing us)
• To comply with legal obligations
• To detect and prevent fraud or misuse

We process your data on the legal bases of: contractual necessity (to provide our services), legitimate interests (platform security and improvement), and consent (marketing communications).

05 - Sharing
Data Sharing & Third Parties

We do not sell your personal data. We share data only in these limited circumstances:

• Service Providers: Cloud infrastructure (OCI), database hosting (Supabase), email delivery, and analytics tools - bound by data processing agreements.
• Other Platform Users: Your public profile and listings are visible to other registered users to facilitate rentals.
• Legal Requirements: When required by law, court order, or government authority.
• Business Transfers: In the event of a merger or acquisition, with prior notice to you.

Third-Party Services Used

06 - Retention
Data Retention

We retain your personal data for as long as your account is active or as needed to provide services. Specifically:

• Account data: Retained until you delete your account, plus 90 days for backup purposes.
• Transaction records: Retained for 7 years for legal and tax compliance.
• Analytics data: Aggregated and anonymized after 24 months.
• Facebook Login data: Deleted within 30 days of a deletion request.

07 - Your Rights
Your Rights

You have the following rights regarding your personal data:

• Access: Request a copy of all personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your data.
• Portability: Receive your data in a machine-readable format.
• Opt-Out: Unsubscribe from marketing communications at any time - instantly via Notification Preferences, or by emailing us.
• Withdraw Consent: Withdraw previously given consents at any time.

To exercise any of these rights, email us at . We will respond within 30 days. To opt out of marketing communications immediately, visit Settings → Notification Preferences and disable the Promotions channel.

08 - Security
Security

We implement industry-standard security measures to protect your data, including:

• HTTPS/TLS encryption for all data in transit
• Encrypted storage for sensitive data at rest
• Access controls limiting data access to authorised personnel
• Regular security audits and vulnerability assessments

No system is completely secure. If you believe your account has been compromised, please contact us immediately at .

09 - Children
Children's Privacy

BharatYantra is a B2B and B2C marketplace intended for adults (18+). We do not knowingly collect personal data from anyone under 18 years of age. If we become aware that we have collected data from a minor, we will delete it promptly.

10 - Contact
Contact Us

For any privacy-related questions, requests, or concerns, please reach out:

BharatYantra Privacy Team
Email:
Subject line: “Privacy Request - [Your Name]”

We aim to respond to all privacy requests within 30 days.

This policy may be updated periodically. We will notify registered users of material changes via email or an in-app notice.